Hi, my name is Tanya
I have over 6 years of experience in product design. Before moving into design, I also worked in marketing and accounting — a path that helped me explore different fields before finding the one that truly resonates with me.
Senior Product Designer with 6+ years of experience building B2C products in finance and healthcare.
Currently designing financial product experiences used by millions of people in Yandex Search.
I discovered that product design is where I belong. I love this work because it allows me to help people and turn complex ideas into beautiful and intuitive products.
In my free time, I enjoy traveling, discovering new food, hiking, and spending time with friends.
Yandex Finance Search — Senior Product Designer
2022 – Present
Designing financial products used by millions of people directly in Yandex Search — mortgages, loans, cards, deposits, and car insurance.
I lead end-to-end design of financial blocks: from discovery and hypotheses to experiments and scaling. Focused on simplifying complex financial logic into intuitive user experiences and building a scalable design system across Search verticals.
Highlights
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- Brought financial blocks from experiments to production, covering ~2% of all search queries
- Increased mandatory car insurance sales by +87% in 6 months
- Scaled Finance vertical to 1M MAU within 6 months
- Designed a unified filtering system and reusable components across 9 Search products
- Improved product discovery through curated selections, smart recommendations, and comparison tools
Yandex Doctor Search — Product Designer
2021 – 2022
Designed and launched Doctor Search — a service embedded in Search that aggregates and structures information about doctors from across the web.
Owned the product from concept to launch, focusing on helping users quickly find relevant specialists and make informed decisions.
Highlights
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- Launched product covering 85% of practicing doctors in Russia, reaching 20K DAU
- Increased engagement by +16% through similar and related doctor recommendations
- Designed doctor profile cards and enabled search by name and surname
- Introduced insurance-based filtering to improve relevance and usability
Yandex Search — Junior Product Designer
2020 – 2021
Worked across multiple teams within Search, contributing to monetization, B2B tools, and healthcare products.
- Designed and launched ad format experiments in Search Monetization
- Contributed to Webmaster, a platform for website owners
- Supported design for Yandex.Health telemedicine service
Yandex Search — Intern Product Designer
2019
Collaborated with teams across Search ecosystem, including Sport (tournament tables) and Webmaster.
Successfully completed internship and received a full-time offer.
Galaxy Dating — Product Designer
2018 – 2019
Estel & Dymov — Graphic Designer
2016 – 2018
Finance search
Built and scaled a financial products platform inside Yandex Search, covering multiple high-intent scenarios (loans, deposits, insurance, etc.).
My role: Middle → Senior Product Designer
Responsibilities: Product design from scratch, prototyping, UX testing, user interviews, design system, handoff to development.
(2022-2026) Mobile, Desktop
Problem
Yandex Search was losing share in high-intent financial queries, as users increasingly went directly to banks and aggregators, taking both traffic and advertising revenue with them. To prevent further losses and retain monetization within search, we launched native financial product experiences directly in the results page, turning search from an informational layer into a transactional one.
Research
To understand user behavior and market dynamics, we combined multiple research methods:
Search query analysis
Competitive analysis of banks and aggregators
Product and behavioral metrics
User interviews
Key Insights
01
Preference for familiar banks
- Users prefer familiar banks but still distribute their products across multiple providers.
02
Lack of transparency
- Important but less attractive conditions are often hidden in fine print, reducing clarity and trust.
03
Need to compare
- Users compare multiple options and lack an easy way to evaluate them in one place.
04
Need for safe comparison
- Users turn to aggregators for convenient comparison but often experience fatigue from spam and unwanted follow-ups.
Results
- 🔥 Increased coverage of financial queries and enabled new monetization opportunities
- 🔥 Reduced reliance on external aggregators by enabling comparison directly in Search
- 🔥 Improved clarity and trust in financial products through transparent presentation of conditions
- 🔥 Scaled the financial search ecosystem
- 🔥 Established a shared design system enabling consistent UX across all financial products
Car's Insurance
2024–2025
Design System
Co-developed a design system for financial products in Search, working closely with another designer to create consistent patterns and reusable components across multiple product categories.
Mandatory car's insurance
My role: Senior Product Designer
Responsibilities: End-to-end product design: defining user flows, improving the conversion funnel, UX research, design system development.
The auto insurance market is large and highly competitive, and we saw an opportunity to expand Yandex Search into the insurance category. Our goal was to launch the first transactional insurance experience in Search that would allow users to compare quotes from multiple insurers and complete the purchase flow. Research helped us identify two key user segments: people purchasing insurance for the first time and users actively looking to compare prices.
Experiments
We ran 30+ A/B tests to optimize the conversion funnel, form completion rates, and user flows. Experiments covered layout variations, copy improvements, and interaction patterns that led to the 87% sales increase.
Data Suggestions
4% increase in completed applications
To reduce friction during form completion, we introduced contextual data suggestions that auto-filled commonly used vehicle and policyholder information. This accelerated the input process and reduced the effort required from users.
Login on Final Step
17% increase in policy purchases
Initially, users were required to log in at the first step of the form due to technical constraints. After resolving these limitations, we moved authentication to the final step of the application process. This allowed users to complete most of the form without interruption, reducing early friction and increasing the conversion to policy purchase by 17%.
Progress Steps
2% increase in funnel progression
To reduce anxiety about completing a long form, we introduced visible progress steps that showed users how many stages remained in the application process. This made the process feel more manageable and transparent, resulting in a 2% increase in progression across all stages of the funnel.
Cashback Incentive
20% increase in policy purchases
To increase motivation to complete the purchase, we introduced a cashback incentive directly within the license plate input field — informing users they would receive 500 RUB cashback after purchasing the policy.
Many more experiments are in the backlog — stay tuned.
Doctor Search in Yandex
My role: Middle Product Designer
I redesigned how users discover doctors in Search. The experience makes complex doctor information easy to scan, supports multiple search intents, and helps users explore and compare specialists before making a decision.
Results
- Doctor discovery directly within Search results
- Direct search for specific doctors by name
- Aggregated reviews from verified sources to support confident decision-making
- Smart filters to quickly find the right specialist
Doctor Search
DAU 20K
Medical queries 160M
Medical services represent a meaningful share of search traffic. We launched a structured block in Search that helps users discover doctors, compare specialists by specialization, reviews, and location, and book appointments directly. The product achieved its target metrics and remains active today.
Doctor's profile
85%+ doctor coverage
Dedicated profiles shown when users search for a specific doctor by name. They aggregate reviews from multiple sources, education and career history, and clinics where the doctor currently practices — with the ability to book an appointment online or contact the clinic directly.
Fun
To take a break from work and have some fun, I occasionally join design challenges and creative exercises.
Moodboard-based recommendations
A design warm-up exercise exploring a simple idea: What if movies, books, and music could be recommended based on visual references and mood?
Getting users unstuck in Wizz Air
A design warm-up exercise focused on improving dead-end scenarios in the Wizz Air interface. Some parts of the booking flow make it difficult for users to continue their journey or switch to a new one.
Scary features for Tinder
A playful design exercise exploring the opposite of typical dating app design. Instead of focusing only on comfort and attraction, the idea was to imagine slightly unsettling features — just for fun. Voice bios, reviews from ex-partners, profile view history, showing who swiped left on you.
Other work
From time to time I participate in design warm-up challenges and also contribute as a jury member.
